Planning for Trade Show Exhibit Success



Binary options are fixed return options

Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best. Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff.

What are the components of a successful event strategy? There are three major components.

Business Objectives

It all starts with the overall business objectives of your company. While working from your basic business objectives may seem obvious, the fundamentals can be overlooked. How can this event promote your overall company objectives, sales revenues, brand personality, products and services, and target markets?

For example, you may be introducing your products to a new industry in a new event. In that case, your event strategy needs to include educating the market about both your company and your products. By focusing on the business objectives, you can create an event strategy to meet those objectives while promoting the identity of your company and targeting the right audience. Take the time to research and analyze these components before putting an event plan in place, or hire someone to help you.

Marketing Strategy

The next component is fitting the event into your overall marketing strategy. The key is to make sure that each component of your marketing plan is working with your event strategy. When you are preparing for an event, post it on your website, advertise it through industry publications and social media, and promote it through public relations. The worst feeling is to attend an event where your customers did not even know to look for you! Trade show events should help you both reach new prospects and reinforce your existing customer relationships. Take advantage of all your marketing efforts to promote your trade show event activities.

Event Strategy

Once you have focused on specific business objectives and overall marketing objectives, you can create an effective event strategy specific to a trade show event. The same strategy cannot be used for every event, because every event is unique.

In creating an event strategy, identify the following elements.

Show objectives: What results do you want to achieve from the show? Perhaps you are looking for opportunities to actually sell your product on site and need to set a sales quota. If you have a long sales cycle, your objective may be to set appointments with 10 key prospects. Your objectives must be something that you can measure after the event.

Target audience: What segment of attendees might buy your product or service? What are they specifically looking for that your company can provide? How can you best reach your exact target?

Brand messages: What major messages do you want to communicate that will be remembered after the show? How can your exhibit and all your collateral materials work together to communicate those messages?

The best event strategy involves planning for before, during and after the show.

Pre-show marketing: How will you communicate that you are attending the show before the event? Will you send an invitation to key prospects or advertise in the show catalog?

Booth experience: What will happen when they visit your exhibit space? Do you need product demonstrations or a private conference room or both?

On-site marketing: What information will you convey at the event and how will you capture leads?

Post-show marketing: How will you follow up with clients and prospects after the event? A surprising number of exhibitors collect names but have no plan for getting in contact with those people after the event.

Evaluation

The final step is to evaluate the components of the plan and your results after the event to determine whether the event was successful. Work with the sales team to find out if the leads met their objectives and how much business they closed as a result. Document what worked and what failed and decide whether to participate in the event again based on your results.

By taking a strategic approach to every event, your bottom-line results from your trade show efforts are bound to get better.

Karin Roberts
The Tradeshow Network Marketing Group
http://www.thetradeshownetwork.com

About The Tradeshow Network Marketing Group

As specialists in trade show marketing, The Tradeshow Network Marketing Group offers start-to-finish services for high-impact trade show appearances, including strategic marketing services, portable and custom designed displays; rentals, storage, shipping, installation, and complete trade show management show services.

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 because they come with only 2 possible outcomes. It is a contract which gives the buyer a right to buy an underlying asset at a predecided fixed price within a specified time limit. The security that is being traded is known as the underlying asset and can include commodities (e.g. gold, silver, nickel, lead, and oil), currencies (USD/JPY), stocks (e.g. Apple, Microsoft, IBM) or stock indices. The price at which owner buys or sells is known as the strike price.

When trading binary options the person who is buying the underlying asset chooses call option if he is expecting a rise in the value of the security at the end of the expiry of time which may be the end of the day, week or the month. The buyer will place a call option thinking that the option price would be more than the current price at the time of trade. In vice versa the owner will place a put option if he thinks that the option price will be less than the current price. Binary option trade is the most flexible type of trade available. The trader can select the asset, predicted direction, expiry time and it can all be controlled by the owner of the security. The only thing that remains unknown is whether the asset will expire lesser or higher than the current price.

There are significant differences between binary option trading and an ordinary trading. Under ordinary trading you actually own the asset and can possess it for any time you desire. Under option trading, you are actually trading on the variances of the asset. For example, when you do option trade in Microsoft, you are actually not owning the shares of the company but making a contract whether the price of Microsoft's shares are to go up or down at the end of the expiry period. The correctness to which one can make the prediction after studying the price movement of the security can help in making profit or losses for the trader.

Binary options' trading is a common tool used by traders nowadays. Most day traders now adopt binary options trading so as to increase the profits that they earn from these trades. Simply, binary options' trading is a contract which upon the attainment of a specified condition gives a predetermined fixed amount to the trader. The amount to be paid depends on whether his contract ends "in the money" or ends "out of money". In the case were a contract ends "out of money" the trader will not receive anything at the time of expiry.

of the security of a company for a particular time period, then surely option trading is the area where you can surely succeed. Binary options trading do carry with it a high risk. But is there any trading instrument which is completely risk free? If you are able to bear the risk that is associated with options trading, the returns that you would be getting will be much more than the returns that any other trading instrument will give you.

How can we make use of the binary options to make money?

1. Trade on the most active and liquid securities: A trader should always do trade on those companies which are very active on the indices and do larger volumes of trade each day. These will be highly capitalized growth oriented companies and you can always expect their prices to go up.

2. Do the opposite if the market has risen already: In a day if you have missed out on a market rally caused by a sector a particular company, then don't feel sad. You could trade for the opposite as the prices are to settle at the end of the day.

3. Give importance for quantity than quality: The most important thing that you should consider while engaging in binary trading options is that you should consider quantity over quality of the securities. Binary options trading will offer you more return when you go for quantity of shares than to its quality. The traders need not worry about the magnitude but consider only direction of the security price.

4. Binary options trading can be used for hedging: The simplest way to make money from binary option trading is to hedge your contract. If you find before the expiry time, that the price movement is in your favour, you can hedge the contract and lock in the already made profits. To conclude, we can definitely say that binary options trading is one of the most powerful trading instrument available with us which can help in maximizing returns to the traders.
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